Starbucks is the latest company to pause advertising across social media platforms
2 weeks ago

Starbucks is latest company to pause advertising across social media platforms

Starbucks is the latest company to say it will pause advertising on all social media platforms and promises to have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech. The company will continue to post on social media without paid promotion, it announced Sunday.

We believe in bringing communities together, both in-person and online, and we stand against hate speech, the company said in a statement Sunday.

We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policymakers need to come together to affect real change.

Starbucks is the latest major advertiser to make such an announcement amid a boycott that began with Facebook but is now hitting other social media platforms.

Starbucks said though it is pausing advertising, it isn’t joining the #StopHateForProfit boycott campaign, which kicked off earlier this month.

Also Read: Starbucks employee receives more than $77K in tips after refusing to serve a customer who wasn’t wearing a mask.

After a group of organizations called on Facebook advertisers to pause their ad spend during the month of July, more than 100 marketers including Patagonia, REI, Levi’s, Lending Club, and The North Face have announced their intention to join, according to a running list from Sleeping Giants.

The group of organizations includes the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press, and Common Sense, which have asked large Facebook advertisers to show they will not support a company that puts profit over safety.

Last year, Facebook brought in $69.7 billion in ad revenue globally through its millions of advertisers.

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CNBC’s Amelia Lucas contributed to this report.

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